If you have been a little hesitant to change your keyword list and have been wondering how to remove redundant keyword recommendations, here are some things to think about. First, make sure to opt out of auto-apply for your keywords, and then add new ones. Also, you may want to consider changing your match types for duplicate keywords, or removing special characters, numerals, and prepositions.
Changing match types for the same duplicate keyword
When Google changes the way its match types work, it can cause a significant impact on your campaign. There are ways to minimize the effect. One of the best strategies is to analyze the data by match type. If you find that you’re losing traffic with a particular match type, switch to another one. This can help you improve your Quality Score.
You can also use the recommendations tab to remove unnecessary keywords. This is part of Google’s ongoing effort to encourage less granular campaigns. In addition, you can use negative keywords to eliminate irrelevant search terms.
Phrase match and Broad Match Modifier (BMM) are now the only two match types that have changed. These two match types are more restrictive than the others. That’s why advertisers had to change their strategy to use phrase match.
But, after Google changed its rules, it’s important to review your account to identify any phrases that are having a big impact. You should also check for duplicate keywords. Duplicate keywords can lead to wrong conclusions with bidding and ad testing.
Adding new keywords
The latest Google Ads update has changed the way Google’s remove redundant keywords recommendation is implemented. This change, which goes into effect on January 19, will allow the system to automatically remove redundant keywords of the same match type within the same ad group.
As of now, Google’s “Remove Redundant Keywords” recommendation only works in ad groups that were already configured to auto-apply recommendations. However, if you don’t want your ad groups to be affected, you can turn off the recommended ad group.
The change is part of Google’s ongoing efforts to incentivize automated bid strategies and less granular campaigns. To get the most out of the new algorithm, you will need to tweak your account. For example, you can set a specific CPA target for your ads, but this isn’t an effective bid strategy.
Similarly, you will have to take a close look at your phrase match terms to determine if they really make the cut. In particular, you should be aware of Google’s Smart Shopping recommendations, which are among the biggest optimization score subtractors.
Opting out of auto-apply
If you’re not interested in the new Google to Remove redundant keywords recommendations, you can easily opt out of the auto-applying process. You can do so by turning off the “Auto Apply Recommendations” option in the Ads front end.
This is not a bad thing, but it does have some implications. First, you should be aware that you can be a victim of the recommendation itself. There are some suggestions that can actually damage your campaign’s performance. However, there are also recommendations that can be extremely beneficial.
Another point is that you shouldn’t rely on the recommendation completely. Rather, you should take your time. In addition, you should be receptive to any recommendations that you receive. Moreover, you should be aware that Google is not the best at modeling human behavior.
You’ll notice that Google has a lot of different recommendations. Depending on your account, you can use the “Keywords and Targeting” or “Keywords and Phrases” to clean up your account.
Getting rid of special characters, numerals, and prepositions
Getting rid of special characters, numerals, and prepositions can make your writing much easier. There are some exceptions to the rule, but in general, you should try to avoid adding extraneous words to your writing. This is especially true for adverbs and prepositions. These are the most commonly used words in written English, so you want to keep them to a minimum.
Numerals can be categorized into two groups: cardinal (as in the word “one”) and non-cardinal (as in the word “one hundred and fifty”. Counting numbers is a syntactic function based on a variety of criteria. Adverbs and prepositions are used to mark fixed multiword expressions and are also accounted for in the syntactic annotation. A preposition comes from the Latin prefix ponere and means “to put”. Some languages, such as Greek, use the word to refer to prepositions or postpositions. In Germanic languages, prepositions are used as verbal particles and are still tagged as ADPs.