Choosing the right type of content is important. While many webmasters will try to use short content that is only 500 words or less, it is a better idea to create long-form content that is full of interesting information and engaging topics. In addition to being more effective, long-form content is also better for SEO.
Long-form vs short-form content
When it comes to content, there are two types: short-form and long-form. Both are used to communicate with audiences and improve page performance. The long form is best for educational content, while the short form is ideal for entertainment purposes. But each type has its own uses and must be determined based on your goals. In addition, you should consider the interests and needs of your audience.
Long-form content typically includes video essays, white papers, beginner guides, buyer guides, tutorials, and other in-depth information. These content pieces help establish your brand as an authority on a topic. They can also lead to more conversions.
Short-form content, on the other hand, tends to be easier to read and consume. This is ideal for social media posts and emails. However, it is not as effective as long-form content in terms of SEO.
While long-form content is usually more successful in terms of conversions, short-form content is less resource-intensive and easier to produce. It can also be more consistent.
SEO benefits of long-form content
Long-form content is a critical component of your SEO strategy. It helps improve your conversion rates and increases your site’s authority. In addition, it can help you earn more quality backlinks.
Google’s algorithm favors long-form content. This means it is more likely to rank high in search results. Plus, it is more likely to attract organic traffic over time. Using this form of content will also help you establish a reputation as an expert in your field.
When done correctly, long-form content can provide your readers with incredible value. Whether it’s an informative blog post or a concise article, it can be an important part of your strategy.
A blog post that is detailed and well-researched can help boost your social sharing. Furthermore, the longer the post, the more opportunity it has to include keywords and call-to-actions (CTAs).
Despite the fact that long-form content has proven to be more engaging, there are still a number of other benefits. Here are just a few.
Quality matters more than the word count
One of the best ways to optimize your content is to get it to rank well in Google. There are a number of factors that play a part in your SEO strategy. Some of these include the number of links you have, the quality of your content, and its ranking on the SERPs.
It’s no secret that the word count of a webpage can have a major impact on your search engine rankings. However, it doesn’t necessarily mean that you need to write a lot of words to have a good chance of achieving a top ranking.
To improve your chances of a high ranking, you’ll want to focus on the most important things. For instance, it’s more important to have a good-quality, well-formatted piece than it is to have a thousand words.
A study performed by Backlinko showed that the length of a blog post’s content can be an indirect influencing factor. Specifically, longer articles tend to be more in-depth and well-researched. They can also attract more links.
Backlinks
If you’re doing SEO, you’ve probably heard a lot of people talking about whether long or short content is better. The two types of content are very similar, but they have distinct advantages and disadvantages. You need to be able to choose the best type for your needs.
Longer content is usually more comprehensive and in-depth. It allows for more opportunities to use keywords and other relevant information. This helps build credibility as an information source and increases the chances of getting backlinks.
Backlinks are one of the most important factors when it comes to boosting a site’s search engine rankings and traffic. Longer content also provides more opportunities to earn backlinks from other websites.
A study by Backlinko found that long-form content is best for SEO. Its study of more than one million Google search results showed a strong correlation between word count and the number of backlinks. They concluded that the optimal length for content is around 1,890 words.